Why SymphonyAI Chose Fig: A Strategic Partnership Driving 13% Engagement Growth

 

6-Week

Retail & CPG 
Customer Implementation

 

↑5X Training

Growth in customer product training video views

 

13%

Increase in total user engagement

 

SymphonyAI is a global AI leader in generative and predictive AI SaaS products. We serve more than 2,000 customers worldwide, including 30 of the top 50 grocery retailers and all top 25 CPG companies. SymphonyAI employs more than 2,500 employees across 33 countries.”

 

Elyse Sanneman

Senior Director of The Learning Center 
Retail | CPG Division, SymphonyAI 

The Challenge

FRAGMENTED LEARNING ENVIRONMENT 

 

As a global AI leader, SymphonyAI serves over 4,500 combined customers and employees. Their learning environment, however, was fragmented. At the start of the partnership with Fig Learning, they operated across seven different learning management systems (LMS), causing inefficiencies, inconsistent user experiences, and training gaps.

A critical issue for the retail and CPG division was ensuring that the right client-specific training materials were accessible to external customers. Their previous LMS lacked the flexibility they needed, forcing them to implement cumbersome workarounds. 

When SymphonyAI decided to consolidate its training programs into a single, streamlined LMS, they faced an urgent deadline: migrate customer training before their prior system’s provider shut down the system in just six weeks.
A transition of this scale would typically take months, if not longer. Without a responsive and flexible learning and development (L&D) partner, SymphonyAI risked disrupting customer training. 

That’s when they partnered with Fig Learning, a partner specializing in tailored eLearning and leadership development for small and mid-sized businesses. Fig Learning stepped in to make the impossible possible, ensuring every aspect of the transition was seamless despite the tight timeframe. 

Professional headshot of Elyse Sanneman, Senior Director of The Learning Center – Retail | CPG Division at SymphonyAI

"We prioritized a boutique experience over a one-size-fits-all LMS provider. Fig Learning delivered exactly that—personalized service and direct access to experts. Fig provides a true partnership.”

 

Elyse Sanneman

Senior Director of The Learning Center 
Retail | CPG Division, SymphonyAI 

The Solution

PERSONALIZED, BOUTIQUE L&D APPROACH

 

Rather than opting for a large, rigid LMS provider, SymphonyAI chose Fig Learning for its boutique, hands-on approach.

Fig Learning’s team worked closely with SymphonyAI to ensure a seamless transition within the aggressive six-week timeline. Unlike previous experiences with vendors that required lengthy ticketing processes, Fig provided direct access to their experts, meeting multiple times a week and responding quickly to requests. Elyse added, “In the past, we experienced a rigid, ticket-based support system from our LMS provider, but not with Fig Learning. Their team response time was fast, and we met several times a week to ensure a smooth rollout.” 

What set Fig apart wasn’t just the ability to meet the six-week timeline. It was their commitment to understanding SymphonyAI’s needs. Fig was able to ensure scalability and help SymphonyAI optimize the LMS for long-term employee and customer training success.

Fig Learning’s customer support team exceeded expectations by providing the following:

 

A dedicated implementation partner who worked directly with SymphonyAI’s team

Proactive problem-solving to make the transition smooth

Ongoing collaboration, with Fig acting as an extension of SymphonyAI’s L&D team

 

Fig Learning’s role went beyond technical support. Fig proactively solved any obstacles that arose, customized the platform to align with SymphonyAI’s business objectives, and provided guidance at every stage of the partnership. The company didn’t just get an LMS provider; they gained a true strategic partner.

“A seamless migration, a dedicated partner, and outstanding results. Fig Learning exceeded our expectations at every step.”

 

Elyse Sanneman

Senior Director of The Learning Center 
Retail | CPG Division, SymphonyAI 

Screenshot of SymphonyAI's customized LMS interface, showcasing a centralized dashboard for customer training powered by Fig Learning

The Results

CENTRALIZED LMS WITH 5X MORE ENGAGEMENT

 

The partnership with Fig Learning delivered significant improvements in engagement and user experience:

 

13% increase in total user engagement after launching Fig Learning’s LMS

5X growth in training video views, from 1,000 to over 5,000 views

Successful migration in six weeks, meeting the division’s critical deadline


“Our engagement with customers increased—views of our top training videos jumped from 1,000 to over 5,000 after implementing Fig Learning’s customized LMS.” highlighted Elyse.

SymphonyAI’s initial phase focused on launching an efficient, streamlined learning platform. They will enhance their LMS in phase two with new user interface features, gamification elements, and more detailed engagement tracking. Fig Learning remains an integral partner in helping them scale and refine their approach.

Screenshot of SymphonyAI's customized LMS interface, showcasing a centralized dashboard for customer training powered by Fig Learning

“Fig Learning has not been just a vendor to us; they have been a strategic partner who empowers us to achieve our goals utilizing their expertise.”

 

Elyse Sanneman

Senior Director of The Learning Center 
Retail | CPG Division, SymphonyAI 

The Bottom Line

PROVEN STRATEGY FOR SCALABLE LEARNING

 

By recognizing the need for a more engaging, flexible, and scalable LMS, SymphonyAI improved training accessibility and set the stage for long-term success. The company’s collaboration with Fig Learning proves organizations can streamline even the most complex learning environments with the right solution and team.

For HR professionals in large tech and SaaS companies, Fig Learning provides a boutique, high-touch approach that proves attention to detail and support make all the difference in your L&D program. With Fig, clients get a small but mighty approach. The results show they can and have outperformed larger vendors by delivering customization, rapid response times, and unparalleled support. Their ability to provide professional expertise, fast response times, and customized solutions makes them a powerful partner.  

 

Fig Learning offers:

Hands-on, personalized implementation support

Rapid, flexible problem-solving without bureaucratic delays

A scalable LMS tailored to meet complex enterprise needs

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